Read Don't Weird Out Your Consumers

Excerpt: Every business wants to catch the eye of their consumers, that's the whole point of commercials. However, some companies make strange commercials that make their customers feel uncomfortable or they just don't make any sense. Burger King used to be the ruler of creepy commercials, but they've cleaned up their act now that they've overthrown their old King mascot. Their King mascot wasn't the only misstep that they made, their commercials featured other things more prominently than the actual food itself, and as such, muddled their message and made people generally weirded out by their advertising. This is no longer the case, as they've...Read More at Don't Weird Out Your Consumers

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