Read Be Clear About What You're Selling (Unless You're Trying to be Confusing, then Go for It)

Excerpt: Getting your message out to your customers is important. If it's clear, then they'll understand what you're selling. If it's muddy or strange, then they might just be baffled enough to completely ignore you. Some companies are great at sending their message out, they let you know exactly what they're selling and why you should buy it. Others have bizarre commercials where you're not even entirely sure what they're trying to tell you. Some companies may fall into both categories, dancing the line and trying new things. This is a good strategy for figuring out where they're going, but, it doesn't provide a cohesive ad experience for the customers. There's a few companies that you can recognize their style of ads immediately. They have a routine that they go through or...Read More at Be Clear About What You're Selling (Unless You're Trying to be Confusing, then Go for It)

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