Tuesday, November 12, 2013

Read Consumer Reviews Can Make or Break a Product

Excerpt: One of the most accessible (and often permanent or long-lasting) forms of word of mouth marketing is consumer reviews. With the appearance of the Internet, it's even easier to collect reviews that stand for as long as the website they're on lasts. Products that get good reviews look much better in the eyes of the consumer, there's been multiple times where I've bypassed an object because of poor reviews and went in favor of an item that more people liked. Reviews can be tricky, sometimes unscrupulous companies post their own glowing reviews under fake names. When they're found out, the consumers are furious. Good reviews are important, but they're not the only thing that matters. People won't trust you if you constantly try to boost your own standings....Read More at Consumer Reviews Can Make or Break a Product

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