Read Bait and Switch - Don't Advertise Falsely

Excerpt: I've mentioned before that people hate being lied to. This is especially true when it comes to the money they spend on products. Some bending of the truth can't be helped, certain foods don't look quite as good on TV without a little bit of help. But, when actual products fail to match up to the writing on the package, that's where you've got problems. For example, my Mom bought two different packs of cleaning cloths for glasses from two different companies. Both said they were a two-pack. The first one she opened had...Read More at Bait and Switch - Don't Advertise Falsely

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